Allstate - Marina Towers 60-second Spot
Allstate and Leo Burnett USA have recently launched a highly integrated, highly produced campaign - and the buzz on it started about eight weeks ago. Sleepy Chicagoans witnessed a car fly off a city landmark, the Marina Towers, into the Chicago River early one Sunday morning. The action was all due to the filming of the feature spot for the Allstate® Your Choice Auto Insurance with Accident Forgiveness campaign. Every national news network covered the event -- and video and web-sharing sites had footage within hours of the car breaking the water. The culmination of the efforts is a 60-second and 30-second spot that broke during the Allstate Sugar Bowl on January 3rd. The spot, an homage...
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Allstate Insurance Companies - Huntley, IL
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Allstate - Auto Insurance Ballpark Estimate
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